Impassioned is an amplified finish so the pigmentation and the colour payoff is very intense. Amplified finish is usually very creamy as well as having a high shine factor. I use a lip liner in a bright pink colour under it so that it lasts longer and usually with a lip liner it makes your lips look fuller as well as neater when you apply lipstick on top. It's a stunning bold and vibrant lip colour. So if you love a good bright lip then deffo go for it. It's almost like a neon pink but looks different on different skin tones. On me it looks very bright and I absolutely love it. It lasts for about 4-5 hours on me. It starts to fade from the center so you would need to re-apply because of the creamy consistency. The colour payoff is beautiful in one swipe but I prefer to intensify the colour so I apply a bit more. It's deffo a very buildable colour. If you have a tan this would look stunning! For anyone who loves bright pinks then have a look at this.