At first glance, this is your typical old school liquid liner but who doesn't love that. The best eyeliner looks that I've seen so far (Instagram addiction) are from a very standard liquid liner. As much as I love gel liners I have the whole transfer problem where five minutes later it's all transferred on the crease. So annoying. I've been using this everyday and love it way more than I did before. I like my liner to be on the thicker side and this is perfect for it. Once you get used to it, a winged liner is so simple to create with this. The formula is great too with a perfect consistency. It's not very watery where you keep having to add layers but fairly thick. The applicator itself seem thick but it's actually pretty simple to create a thinner liner or wing as well because of the tip. Oh and my fave part. Dries matte. Completely matte with zero shine. Perfect. £2.99. Even better.